I’m Julie Turkel.  I am a brand licensing agent for rising designers, a fashion, retail (and re-sale) connoisseur.  I’m a Florida native turned New York City dweller, and today you will often find me here shopping.  Checking out new designers, being in stores and really talking to the people who both work + shop there is where is I find most of my inspiration.

I work with my clients to build their brands and businesses and make products through all kinds of creative partnerships and collaborations. What does that mean exactly?  Well, I started this blog to share with you the brilliant business model of brand collaboration which is being used by so many of today’s top fashion, designer and lifestyle brands to market and grow.  If you are an established designer or influencer who wants to branch out and develop consumer products, or if you are a manufacturer or marketer looking for brands that will help diversify your product line, attract new customers or elevate your image, if you love fashion and are wondering why so many luxury brands are collaborating with artists and creative directors, or if you just like my style and want to peek into my world, this is a place for me to share my business knowledge and creative inspiration with you.  Okay, that was a very long sentence, I know – thanks for reading!

It is the long history of humankind (and animalkind, too) that those who learn to collaborate and improvise most effectively prevailed. – Charles Darwin