Julie Turkel is a brand licensing agent, strategy consultant and overall champion for creative brands. With over 20 years of experience in brand licensing, and a unique ability to trend-spot rising design talent, Julie has taken her clients from seed stage to multi-million dollar lifestyle brand through the licensing/partnership business model.
Julie left her entertainment licensing career working for media powerhouses like Nickelodeon (she calls her time there the “Harvard education in licensing”) on a hunch that “high design for the masses” would be a lasting trend. In 2000, she started a boutique licensing agency Ripe Ideas, uniquely focused on creative clientele. Julie has worked with acclaimed designers Jonathan Adler and Nate Berkus and surface pattern brands French Bull and Dabney Lee (among others). Julie has launched brands at major retailers including Target, Macy’s, Urban Outfitters, Sam’s Club, Walmart and Home Goods (to name a few). As a strategy consultant, Julie has also worked with numerous manufacturers seeking to grow their businesses through licensing brands.
Her journey as a media upstart, turned creative entrepreneur + brand builder, combined with a commitment to service, led Julie to launch a concept for creatives called Brand Plus Brand. Created in partnership with client, artist/author/influencer Jenna Rainey, in fall 2019, Brand Plus Brand is an online crash course in licensing, a podcast and (coming soon) a vital resource to help creative brands thrive.
Follow Julie on Instagram @iamjulieturkel, take Brand Plus Brand, listen to the podcast or get in touch .