Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the…
In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge? Julie walks you through the formula she learned to use over 20 years ago…
In this episode of the podcast I chat with designer Robyn Miller who was one of the first designer licensed brands for Tiny Prints. Robyn and I talk about how she made the leap from being the art director at SELF magazine to starting a stationery Robyn Miller Design and her 16 years of experience…
Jenna Rainey is the latest quadruple-threat to join my roster of established designer brand partners, and I have never met anyone as savvy and talented as Jenna. Jenna’s creative career began when she found a random box of watercolors while moving apartments. Jenna took it as a sign begin painting to relieve stress from her…
2020 is looking bright and beautiful for designer Dabney Lee, who is celebrating a decade of continued success in licensing since we first signed Blue Sky as our partner in 2010. In this video, created for one of our retail partners Sam’s Club, Dabney reflects on life with triplets, her sunny-side-up design inspiration and her…