Travel Write Draw + Geometry House

The latest license to launch from fashion + travel illustrator Meagan Morrison is arriving just in time for the whole world to hit Capri.  Summer 2022 is all about travel and beach destinations, which is why Meagan’s brand Travel Write Draw teamed up with Geometry House to launch beach towels and tea towels.  Beach towels…

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Join Licensing for Creators

During the recent pandemic lockdowns, I decided to go live on Instagram to answer questions about art and brand licensing and introduce licensing industry experts to my followers. It was my way of doing service and providing information and inspiration during a stressful times in all of our lives. I was not expecting the response…

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Brand Licensing Advice for Influencers

Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the…

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Licensing Fees, Guarantees and Royalties

In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge?  Julie walks you through the formula she learned to use over 20 years ago…

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