Brand Licensing Advice for Influencers

Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the…

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Licensing Fees, Guarantees and Royalties

In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge?  Julie walks you through the formula she learned to use over 20 years ago…

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Robyn Miller + Tiny Prints

In this episode of the podcast I chat with designer Robyn Miller who was one of the first designer licensed brands for Tiny Prints. Robyn and I talk about how she made the leap from being the art director at SELF magazine to starting a stationery Robyn Miller Design and her 16 years of experience…

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