Brand Plus Brand is here and ready to transform your creative lives! If you are on this site, you are probably interested in exploring how licensing will help your brand and business. Art licensing is one of the fastest growing segments of the $260B+ licensing business. Licensing is also a brilliant business model for converting…
When you are born with an original name like Dabney Lee, you are destined to become a brand, but do you really need to trademark your own name? How does a designer like Dabney Lee protect her signature stripe patterns from potential copycats? What’s the difference between trademarks and a copyrights? These are some of…
At Paris Fashion Week, Balenciaga sent models down the runway with logo hoodies featuring its new partnership with the World Food Programme. Meanwhile, fashion brand Lacoste announced a multi-year partnership with the International Union for Conservation of Nature with a (now sold out) line of limited edition polo shirts featuring endangered species in place of…
The Cut on Today’s “Affluencers”: It’s New York Fashion Week and the front rows are filled with fashion influencers who are making the runway shows accessible to the masses via Insta-stories. The Cut defines some of the most influential influencers as “affluencers” – they drive more sales of products than celebrities and they are being…
I have decided to start a new feature, Weekly Branding Links. I spend the better part of my business day reading articles about branding, fashion and design trends (and the other half shopping), so I am linking out to some of my favorite sources on the topics of branding, collaborations, fashion, design and style….