Blog

8 Reasons Why Brand Licensing is a Brilliant Business Model

Are you questioning how licensing can benefit your brand?  Are you unsure about what you may be giving up financially by licensing? Do you stress about delegating and prefer to create everything yourself? Over my 20+ year career in licensing, I have had these same misgivings about the licensing business model.  I often wondered whether…

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Lemonade out of Lemons

Welcome to the first episode of the Brand Plus Brand podcast. I am Julie Turkel and I am the host of this podcast and the co-creator of the Brand Plus Brand online licensing class.  In this episode, you get to know me as the founder of a brand licensing agency, focused established designers including Dabney…

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Work Less, Live More: Introducing Brand Plus Brand

Brand Plus Brand is here and ready to transform your  creative lives! If you are on this site, you are probably interested in exploring how licensing will help your brand and business.  Art licensing is one of the fastest growing segments of the $260B+ licensing business.  Licensing is also a brilliant business model for converting…

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