Jenna Rainey is the latest quadruple-threat to join my roster of established designer brand partners, and I have never met anyone as savvy and talented as Jenna. Jenna’s creative career began when she found a random box of watercolors while moving apartments. Jenna took it as a sign begin painting to relieve stress from her…
2020 is looking bright and beautiful for designer Dabney Lee, who is celebrating a decade of continued success in licensing since we first signed Blue Sky as our partner in 2010. In this video, created for one of our retail partners Sam’s Club, Dabney reflects on life with triplets, her sunny-side-up design inspiration and her…
Brand Plus Brand is here and ready to transform your creative lives! If you are on this site, you are probably interested in exploring how licensing will help your brand and business. Art licensing is one of the fastest growing segments of the $260B+ licensing business. Licensing is also a brilliant business model for converting…
When you are born with an original name like Dabney Lee, you are destined to become a brand, but do you really need to trademark your own name? How does a designer like Dabney Lee protect her signature stripe patterns from potential copycats? What’s the difference between trademarks and a copyrights? These are some of…
At Paris Fashion Week, Balenciaga sent models down the runway with logo hoodies featuring its new partnership with the World Food Programme. Meanwhile, fashion brand Lacoste announced a multi-year partnership with the International Union for Conservation of Nature with a (now sold out) line of limited edition polo shirts featuring endangered species in place of…