Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the risks are also high – make one mistake, and you are your licensing partners can get “canceled”. In this episode, Julie shares her observations and tips for influencers seeking to design and license products. If you want to learn how to license, take my online class Brand Plus Brand. If you have specific questions regarding licensing your brand, book a consult with me and follow Julie @iamjulieturkel on Instagram.