At Paris Fashion Week, Balenciaga sent models down the runway with logo hoodies featuring its new partnership with the World Food Programme. Meanwhile, fashion brand Lacoste announced a multi-year partnership with the International Union for Conservation of Nature with a (now sold out) line of limited edition polo shirts featuring endangered species in place of…
Links
Weekly Branding Links: Anine Bing on Branding + The Cut Defines Fashion “Affluencers”
The Cut on Today’s “Affluencers”: It’s New York Fashion Week and the front rows are filled with fashion influencers who are making the runway shows accessible to the masses via Insta-stories. The Cut defines some of the most influential influencers as “affluencers” – they drive more sales of products than celebrities and they are being…
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Interviews
Colette Is Closing : An Homage + Link to an Inspiring Interview with Co-founder Sarah Andelman
Iconic Parisian concept retail store Colette is closing its doors today December 20, 2017. In its final days the store had been wall to wall packed with people bidding adieu and buying products from its many exclusive brand and fashion collaborations which are soon to become collector’s items. If you’ve ever wondered how Adidas and…
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Brand Collaborations
Louis Vuitton + Jeff Koons + The Masters
They say two is company and three’s a crowd, but no one ever said a word about four, five, six and more brands together! Louis Vuitton’s latest collaboration masterpiece is quite the mashup -a partnership with iconic artist Jeff Koons and the great art Masters literally, Van Gogh, Leonardo DaVinci, Rubens, Fragonard and Titian. The…
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Brand Collaborations
2017 Holiday Gift Guide with Brand Collaborations For Everyone + You
Yes, it’s another 2017 holiday gift guide, but this one is a little different – it features some of my favorite brand collaborations for everyone on your list. Brand collaborations tend to be limited edition, and therefore rare, so these gifts can either be cherished forever or flipped for a profit. Thank me later! Liberty…