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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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Although most of the brands I represent have art a Although most of the brands I represent have art and design as a key asset, I am technically a brand licensing agent. That means that brand recognition and marketing are just as important to me as the art itself. That does not mean that one cannot be really successful licensing art alone - that’s art licensing. The two disciplines function similarly, but one of the best ways that I can distinguish the two is that art licensing is often done piece by piece. I am going live with artist and art licensing mentor @palmesque to talk about the differences and answer your questions regarding art licensing. See you there at 1:00 EST.
When I was working at Nickelodeon, a co- worker an When I was working at Nickelodeon, a co- worker and I bought a book called “Psychic New York” and began making appointments with the various intuitives featured in the book. Thus began my journey with psychic development and working on my own intuition and mindset with @mariapapapetros. The first time I met Maria was after September 11th when the outlook on life, and mine in particular, did not look good. I had not yet contemplated starting my licensing business yet. Maria told me that I would have my “dream client”, and that statement was just enough to give me the peace of mind to take the risk. Needless to say, her prediction became true for me again and again over these 20 years. This past year, I joined Maria’s workshops which helped me look at how my mindset/thought patterns create my reality and get back into a state of flow that is so essential for entrepreneurs and creatives. I am so happy that Maria offered to join my live tomorrow to talk about manifesting and psychic development at work. A few of you may get lucky and get a personal question answered by Maria. I’ll put a question box in my stories. Can’t wait for this one. See you tomorrow at 1:00 EST.
For those of you who are on the waitlist for Brand For those of you who are on the waitlist for Brand Plus Brand (and there are hundreds of you), tomorrow’s live is for you. Co-teacher, artist and creative business whiz @jennarainey will join me to answer your questions about the class. The cart for Brand Plus Brand will open for waitlist only students on Monday, May 10. You can join the waitlist from my bio link. Can’t wait to see you all tomorrow at 1:00 EST.
I’m mixing things up this week and am doing my l I’m mixing things up this week and am doing my live tomorrow, Thursday, at 1:00 EST. The guest this week is also a bit of a departure for me - NY1 reporter @justinere volunteered to share her perspectives on creating newsworthy stories and pitching ideas. Justine is also going to share her resources for finding the breakout brands she features on the news. Licensing is basically marketing, and marketing, PR and news/press are close cousins. This is going to be such a cool and informative live. I’m looking forward to seeing you all tomorrow at 1PM.
Good Morning. Rise and Shine. Time to make the dou Good Morning. Rise and Shine. Time to make the doughnuts - whatever your saying is... I am on here bright and early with a special post. I am so excited about tomorrow’s live, as I am going to take you behind the scenes into an actual licensee showroom and meeting. I will have two special guests, @dabneylee and manufacturer/licensee HR Planning (they make cosmetic bags and fashion accessories). You have been asking me to have more manufacturers on the live, so this is your chance to have your burning questions answered by two pros. Some of the best licensees are hard to meet because, like HR Planning, they don’t really market as a consumer facing brand (no social media, website, etc). So take advantage of this rare opportunity and join us tomorrow at 1:00 EST.
Easter is upon us and I’m obsessed with this bun Easter is upon us and I’m obsessed with this bunny pattern that @mamafabrics just launched with @jacandjae_designs. I am so impressed by Ania of Mama Fabrics/ Mama Design. She is not only an amazing artist, but she also has a real knack for finding licensing partners, mostly on Instagram, and blind pitching them. I decided to ask Ania to join me live on Wednesday at 1:00 EST to answer questions about pitching and finding leads, and also product design. Hop on with us tomorrow!
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