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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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Follow Me @iamjulieturkel
For the artists, brands and designers that follow For the artists, brands and designers that follow me, I am curious to know how many of you really know what makes your brand/designs distinctively you. If you are having trouble easily defining what makes your brand unique, book a consult with me (link in bio). I can help.
London Calling, literally. @travelwritedraw ‘ London Calling, literally. @travelwritedraw ‘s iconic city scenes and prints are a natural fit for products on the go, like tech cases. The new partnership with @casetify has been a hit, but how does an artist like Meagan, known for painting her travels, keep the collection continually fresh and expand her audience? One idea that is pretty obvious is to add new cities to the mix to make each purchase personal and collectible. Another idea is to take the color stories from each city collection and create unique stripes, waves, dots, flowers, stars, hearts, candies, shoes, quotes, etc. to expand the brand for those who just want pretty patterns. Or paint holidays in the cities and seasons, or consider adding new designs for major life events like weddings, graduation. These are just thoughts... I can’t wait to see where Meagan of TWD takes us next! #brandedcollection #collaborations #travelillustration #licensingartist #licensingagent #brandlicensing #collectionexpansion #branded #artistcollaboration
Considering it's a new year, I wanted to reintrodu Considering it's a new year, I wanted to reintroduce myself to all of you, and any new followers. I am a NYC based brand licensing agent focused on working with established artists, designer brands, and media personalities. I currently represent designers Dabney Lee, Jenna Rainey and Travel Write Draw, and in the past have worked as an agent and consultant for brands including Nate Berkus, French Bull, Real Simple magazine and more. I have been in business independently for over 20 years. Prior to that, I worked in house at media companies Nickelodeon and Discovery Channel. As an agent and consultant, my job is to build a plan to expand my clients’ brands and designs into new product categories through partnerships with manufacturers and retailers. I find the partners, negotiate the license agreements, and handle all of the business details, down to the royalties. Not a lot of licensing agents do this, but I also help my clients create brand identity, packaging guidelines, build their creative asset libraries, and hire creative teams needed to support their licensing endeavors. I believe that is part of what differentiates the work I do from other agents out there. I’ve found it more ‘real’ connecting with you live on Instagram every Wednesday at 1:00 EST. I answer your burning questions and have special guests. Go to my stories to submit a question (every Tuesday) for the Wednesday live, or just send me a DM. See you live tomorrow!
On Wednesday at 1PM EST @dabneylee will be with me On Wednesday at 1PM EST @dabneylee will be with me live to brighten up our day/week/month/lives. Dabney and I have been working together for the past decade, turning her happy and preppy prints into a seven-figure licensing business and brand. Dabney has stationery, fashion accessories and gift items at pretty much every major US retailer. She’s built her empire by focusing on her vast print library, and staying on trend and connected through her own Dabney Lee stores. Dabney is also a mom of triplets. She really is a pro at using the “work less, make more” licensing model to achieve the balance that we all crave in life. Go to my stories to submit your questions for Dabney. Join us live tomorrow at 1PM. Looking forward!
This week I have a special guest joining me for my This week I have a special guest joining me for my Wednesday live at 1:00 (EST). I’m so excited to introduce you to a new client partner of mine - fashion illustrator/artist/influencer/travel guru Meagan Morrison of @travelwritedraw. Meagan has been “grounded” from her normal globe hopping due to current events, but during this time her brand licensing has taken flight. This week Meagan is launching a new collection for @casetify that features her iconic works inspired by fashion and her favorite cities. Meagan will join me on the live to show you the collection, talk about art, licensing, social media, travel - there is so much to learn from her, so it’s your time to ask away! Go to my stories to submit your questions. We can’t wait to see you all!
It's been 6 weeks since I moved to Tribeca, and my It's been 6 weeks since I moved to Tribeca, and my new home office furniture finally arrived this week. No hunching over my laptop from my bedroom floor, or sitting on my window sill for Zoom calls. My home office design was inspired by images like this from @jyoungdesignhouse - I wanted an office look that is seamless in my bedroom and doesn't scream "work". When you run your own business, you never quite get away from it, even on weekends - and now I don’t even want to.
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