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Julie Turkel NYC

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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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This week I decided to launch a membership, Licens This week I decided to launch a membership, Licensing for Creators, an idea I’ve had in my mind for a while. This idea came to me three years ago after launching Brand Plus Brand with @jennarainey. BPB filled a void for breaking down licensing in an accessible way and has been such a hit. After that launch, I had so many plans (a membership, book, workshops,etc). I got really excited and then promptly convinced myself that I’d never be able to execute any of them. During the pandemic, I started doing lives on Instagram and have loved doing that service. Once again, I got really motivated to pursue the bigger ideas. I spoke to experts on memberships and funnel building. They all validated my ideas and wanted 5-figures to help me get started. I considered hiring them just to avoid the discomfort of learning something new. I ultimately decided to purchase a class on memberships at a much cheaper cost to guide me. I decided to push through my doubt, discomfort and perfectionism and just announce the damn thing. So I’m starting Licensing for Creators for anyone who wants to continue learning from my lives and go deeper. I’ll also host a monthly Q&A and get to know you and personalize my responses. I’ll connect you with experts and each other. And I’ll learn how to create a membership and grow it as I go. It’ll be perfectly imperfect. I’m sharing this with you because so many of you want to grow your business by just hiring a licensing agent like me. That’s a great idea, and it also comes with a price. Not just a commission- the price of not learning how to be your own advocate and agent. All of this to say that I fully believe Brand Plus Brand is such a powerful tool to help you jumpstart your licensing business on your own (link in bio to buy now). My recent experience in learning something new reminded me of why I created Brand Plus Brand and why I’m launching more tools for you like Licensing for Creators (DM me for details).
Today’s live with @gertandco is a must watch for Today’s live with @gertandco is a must watch for licensing beginners. Jill and I talk about defining your signature style and using the platforms and wholesale to build a solid foundation for your brand. Thank you, Jill.
Today’s live with @elizabetholwen is well worth Today’s live with @elizabetholwen is well worth the hour long listen. Elizabeth is a design and licensing pro, to say the least. Today we talked about defining your style, building your print library, starting out and the pros and cons of working with an agent. I could have talked for hours with Elizabeth - so much insight and so much fun. I’m glad we made it happen today! Thank you.
Today with all smiles with creative business coach Today with all smiles with creative business coach and Pinterest pro Libby Bryant. We talked a lot about mindset, including how our thoughts can create blocks to achieving results on social media. Go to @libby_co for more info on her workshops and coaching club. That was so much fun - thank you, Libby!
If I could sum up the reason why I do what I do, i If I could sum up the reason why I do what I do, it’s because I’ve been able to achieve my goals of feeling passion for my work and being self supporting, without sacrificing time with my kids and my own well being. That doesn’t mean that I don’t feel stuck, unsure, overwhelmed, alone, failing and stressed quite a bit, but I’ve picked up some tools to help me separate out those triggers and feelings from reality to get back on track. I owe a lot of my sanity in recent years to Libby Bryant @libby_co. She’s my business coach, as well as a brilliant graphic designer and a Pinterest guru (for those of you looking for alternative promo platforms to Insta). Libby and I are going live tomorrow 1/27 at noon EST to talk about setting goals, vision boards, using Pinterest for your business and whatever else you may want to know to help support you in 2022. I hope to see you all there.
I’m back from an extended break doing lives, and I’m back from an extended break doing lives, and I also took a social media break that was super restorative. Today I talked about ways to get inspired and exposure outside of social media. It was so great to re-connect.
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