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Julie Turkel NYC

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Just Julie

The Five Minute Journal + Other February Self Care List Essentials

Like many of you, I have high hopes that 2018 will be my best year yet, or at a minimum (setting the bar really low) not any worse than 2017 and 2016. When I touched down in NYC at 19 degrees on January 1st, after a week of blazing sunshine on the beach in Florida,…

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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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Follow Me @iamjulieturkel
  • Between ballet recitals, end of the year plays, graduations and packing for sleep away camp, I am pretty much #mothering in the month of June. It’s a challenge as a sole business owner because I don’t want to miss opportunities, but I’ve learned to #trust that anything worthwhile can wait. If you’ve sent me a DM or email about growing your creative #brand, I apologize for being distant. I promise I will respond. One thing I have observed that is really important to point out now, is that the small details of your message really do make a difference. Whether you want to hire an agent like me or pitch a collaboration to any company, there are key points to highlight in your message + visuals that can make your opportunity stand out. The #brandplusbrand class I am launching this summer with @jennarainey will guide you in this process and will reveal exactly what I look for in a brand. I promise that I won’t shill my online class in every post, but the more emails I get and calls I have, the more I realize how valuable the templates and info in this class are going to be 🦋
  • Logo slide season, my favorite one of all @champion + @susan_alexandra 🍉🍓🌙⭐️🥝 #brandplusbrand #brandplusbrand #lovesummerhateeverythingelse
  • Last week I got a crash course in social media + selfies from my client @jennarainey. Jenna would not have a successful, multi-faceted creative business or licensed products with @blueskyplanners @papyrus @nomadixco @caseapp if it were not for social media. Period. Today (for better or for worse) brands, retailers and consumers are looking at social media #engagement to determine whether a designer is worth the investment. I have a hard time telling clients to hop on Instagram and #sell when I struggle with my own self promotion here. The excuses I make for not posting: I’m old school, I don’t have the time, I take terrible photos (true 🤔), it’s advertising, #hashtags are useless, I feel so exposed, I’m too late, what’s the point... That’s all fear based thinking, and so what if some of it is true - Let Go Or Be Dragged! Find a balance between authenticity + intention and share your message. So, just for today, I am posting my first (slightly edited) selfie on my actual feed. By the way, Jenna thinks the second pic is my best selfie 😝🤪. Which do you prefer? #brandplusbrand
  • Greetings from Surf City USA, where I am here filming a #brandplusbrand bootcamp, full of my trade secrets and advice for building your creative brand through licensing/brand partnerships. Yesterday @jennarainey and I talked trademarks and debunked some of the legal side of licensing 🤓. I thought I’d start my day off (PST time) with a fun trademark tidbit about the NASA logos and why you may see them popping up on t-shirts, Ariana Grande merchandise and even Hermès bags - it’s public domain and therefore royalty free + this brand is trending! If you have no idea what that even means and you are curious to learn more about #licensing your #brand my new online class (launching in T-60) is for you 💫🌒☄️
  • This sweet home furnishings collaboration between @graymalin + @clothandco is inspired by Gray’s iconic photos of the @parkerpalmsprings ... and his precious baby twins . I love how the fabrics are illustrations based on Gray’s famous photos 🐘🌴🎈 - such a clever way to expand the art library for this brand. #brandplusbrand
  • A day late for #nationalsiblingday but had to post my favorite siblings (other than my two daughters, my two nieces and my own sis @katierosenfeld of course 😘). This #sistersister act - MK + Ashley - just announced a new license for their fashion brand (named after their younger siblings) @elizabethandjames + @kohls. We can now afford to look cool but never as good as these two. #brandplusbrand #fashion #collaboration
  • When it comes to advice on branding + licensing (as with my outfits) I like to keep it simple 😉. I did a Q&A with designer and Pinterest superstar @libby.co.studio for her blog and Facebook group. I worked with Libby on my own blog and I’ve also had the pleasure of taking her popular mood board workshop, which was super helpful in further clarifying my brand vision (a little renovation coming soon). Follow @libby.co.studio and check out the link in her bio to see the whole convo with lots of tidbits for artists looking to license. It was fun, Libby 😘
  • It must have been over 25 years ago when I stood in line for hours @saks waiting to meet make up artist @justbobbibrown in person. I was working at Nickelodeon at the time. She recommended a lip gloss shade for me and then I asked her if she planned to expand her brand to lifestyle products. She kindly gave me her assistant’s number to set up a meeting. I never set up the meeting🤦🏻‍♀️- I was still so early in my licensing career, but somehow I knew even then that I had the entrepreneurial bug and wanted to surround myself with brands that inspire me. Bobbi Brown built her cosmetics brand on a “keep it simple” platform highlighting inner beauty long before there was Instagram or Emily Weiss of @glossier. Yesterday it was announced that Bobbi Brown’s new brand @evolution_18 + @walmart are teaming up to bring a line of supplements and products designed to enhance your beauty from the inside. Together they are bridging the gap between the high end powders and supplements marketed by @goop and the lack of a trusted, well known brand for wellness products in a market that is fragmented and unaffordable to say the least 🙌🏻. Would I wait in line for hours again at Walmart to meet Bobbi Brown again. Hell, yesssss! #brandplusbrand #bobbibrown #beauty #wellness #genius
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