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Julie Turkel NYC

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Just Julie

The Five Minute Journal + Other February Self Care List Essentials

Like many of you, I have high hopes that 2018 will be my best year yet, or at a minimum (setting the bar really low) not any worse than 2017 and 2016. When I touched down in NYC at 19 degrees on January 1st, after a week of blazing sunshine on the beach in Florida,…

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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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Follow Me @iamjulieturkel
  • This weekend I a plan on going into full #konmari mode. I am going to binge watch Tidying Up with @mariekondo + @netflix and do a clean sweep in every room, holding on to only those things that #sparkjoy (although I have to keep my daughters’ vast collection of slime whether I like it or not 😝). I was told by someone a long time ago that objects carry auras. When I let go of things that I may love at face value, but remind of bad times in my life or habits I want to break, the cleansing becomes healing. That’s the message I get from Marie Kondo and it feels so timely and right, even though it’s hard to achieve and maintain. #mykonmari
  • I 🖤 this @wallshoppeofficial + @sugarpaperla #brandplusbrand #collab #collaboration #branding
  • New year, new month, new week, new awesome striped planner by @dabneylee + @blueskyplanners 😍. And I have a new blog post ICYMI on trademarks and copyrights (link ☝️). If building your brand through licensing and brand collaboration is on your agenda for the year my post has great info on the trademark process and how to protect your original ideas. I am surprised by how many artists and designers approach me about licensing without owning intellectual property. It’s one of those boring things you have to do -like filing your taxes, but far less stressful, I promise 💆🏻‍♀️... What are your brand building goals for the year? #brandplusbrand #dabneylee #branding
  • It’s #nationaltriviaday (according to @iconosquare ), so I thought I’d share some fashion trademark and copyright trivia that you might find amusing. The owner of the toy company that makes the hit holiday toy Poopsie Pooey Puitton slime kit is the father of Jasmin Larian who created fashion brand Cult Gaia. Why is that interesting? It turns out that trademark and copyright lawsuits are a family affair, as both MGA toy company and Cult Gaia are involved in legal kerfluffles over their signature products. In the case of MGA, they created the Pooey Puitton slime bag with clear references to Louis Vuitton’s trade name and designs to poke fun at consumerism (I am paraphrasing). They are asking a court to say it is legally okay in order to pre-empt potential issues with #luxury brand Louis Vuitton. As for Cult Gaia, you may have seen their signature bamboo Ark bag all over @instagram for the past few summers. It’s a copy of a vintage Japanese bamboo bag -Cult Gaia did not create the design, but they marketed it as fashion first and are suing Steve Madden for selling a bag that looks just like it. Gaia states they built their brand around that bag. Ugh. NYC based IP attorney states that a design must have “at least some minimal degree of creativity” in order to qualify for copyright protection. For those of you who are building creative businesses and want to know more about trademarks and the ramifications of being #inspired by someone else’s #design, I have an informative interview with IP attorney Ben Natter on my blog. Link 👆🏻. #brandplusbrand #artlicensing #fashion #slime
  • Just when I convinced myself that a middle aged licensing agent like me has no relevancy or need for social media, my client Jenna Rainey sends me the cutest content that I cannot help but share. There is a lesson here for me, and it is about my own perfectionism which often keeps me from sharing photos and speaking my truth. This is a #bts image of the product development process for a brand license I signed between @jennarainey + @copperpearl. This little watercolor 🐻 is pretty darn precious, but the artwork Jenna created for this collaboration started out in a direction that was far from perfect. You can have 180K followers, teach art classes globally and know everything there is to know about your craft, but making the leap from artist/influencer to lifestyle products flexes a whole new set of muscles for even the most established brands. Some questions that need to be asked when you sign a new licensing partner: What is your best selling design? What's trending in your product category? What do you like about my style that made you want to collaborate with me? Also, check out their products and their competitors so you understand how your look/art applies to the products you will be creating. Don't be shy and don't assume your partner knows everything - you are teaming up TOGETHER for a good reason. This kind of simple #communication did not happen at the offset of the design process and Jenna's designs initially tanked (literally 🐳). As a licensing agent, my job is to help both partners communicate, express ideas, know their value and keep things on track. We ended up with a way better design concept for the collection after a little #failure brought us closer to true #collaboration. I am so excited for this new addition to the Jenna Rainey family. For those of you who want to learn more about branding and licensing, I hope this was helpful. I will be sharing lots more. #brandplusbrand #artlicensing #bear
  • If you are a @yankees fan + @gucci fan you’ve hit the jackpot 🤗 #brandplusbrand #collab #yankees #gucci
  • Here’s the scoop: a new collaboration is launching this month @target + @museumoficecream and my girls are going to go 🍌’s for it. #brandplusbrand #collaboration #museumoficecream #target
  • NYC, you are testing me with all this ☔️☔️☔️. My new client artist + influencer @jennarainey will be here this weekend to paint the town and I hope she brings Cali ☀️☀️with her. Jenna will be @stationeryshow painting live this Sunday @czarpress booth #1679 and on Tuesday next week she is painting at the #nationalstationeryshow social media lounge starting at 2pm. It’s a great indoor activity for bad weather + free amazing art lovers. Do come by!
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