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Julie Turkel NYC

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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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As a NYC based licensing agent, with over 20 years As a NYC based licensing agent, with over 20 years of experience in discovering and licensing emerging design talent, what I love most about my work is that licensing affords me work/life balance in a way that is hard for people to believe or understand - I even question it myself at times. The designer brands that I work with, which have included decorator Nate Berkus, Real Simple magazine, Dabney Lee and of course @jennarainey , usually have some core business that requires a lot of hustle and investment - like wholesale product businesses, media companies and even retail stores. I love to witness that moment when they discover how brilliant licensing is. It's usually a year or so in, when they have a product launch with a major retailer and see the royalty check that comes with it. It's a moment when they realize how freeing partnership is and they get to re-discover their craft and passion for design. People say licensing is the "work smarter, not harder" business model. This is not to say that licensing does not require an investment of time to continually design, develop and market. But really the blood, sweat and tears for me is in taking a leap of faith on a client and finding the right partners for them that make the income passive, effortless and fun over time.
This week I have so much on the calendar. My girls This week I have so much on the calendar. My girls are finally going back to school in person after what has been a nail-biter school re-opening time in NYC, I'm closing a few exciting licensing deals that I cannot wait to announce, writing new client proposals and of course the re-launch of Brand Plus Brand kicks off tomorrow, Wednesday September 30th. @jennarainey and I are starting re-launch week with a live on Jenna’s Instagram tomorrow at 11am EST to say hi and answer any questions your may have. More info on the live in my stories. I can't wait to connect with you!
I love this image of @jennarainey checking out one I love this image of @jennarainey checking out one of her iconic floral watercolor flowers on her new line of 2021 planners with @blueskyplanners for Staples. This is a sneak peek at the collection that will be in stores nationwide on October 18th. The line has been in the works for almost two years. In fact, before this collection even hits the shelves, we are already working on 2023. How excited are we to get to 2023?
I just hit publish on a new resource and feature i I just hit publish on a new resource and feature included in the Brand Plus Brand class that is launching next week, Wednesday, September 30th. It is the most requested resource, answering the most often asked question that I receive from both Brand Plus Brand students and followers. Can anyone guess what it is? @jennarainey and I reviewed every lesson and handout in Brand Plus Brand, andyour feedback and questions, to create new content and features for the re-launch next week. Jenna and I will be sharing more on our feeds and in our stories over the next few weeks, and the link to the Brand Plus Brand sales page is in my bio. Also, if you purchased Brand Plus Brand last year, you automatically get any and all updates to the class! #brandplusbrand #licensing #artlicensing
This week I am virtually exhibiting designs from @ This week I am virtually exhibiting designs from @dabneylee, @jennarainey and @travelwritedraw at the @blueprintshows Live event from September 22-24. The attendees for the event include art directors from manufacturers and licensees interested in buying and licensing art. It will be interesting to see how the market adapts to doing trade shows via Zoom. I’m taking advantage of having the opportunity to exhibit at events and trade shows I normally might skip due to cost and time. ⁣ ⁣ I will share more about my experience and observations from the show in my stories this week, as I believe Blue Print Live and other virtual shows will happen more regularly and often due to Covid.
Some kind words from a #BrandPlusBrand student who Some kind words from a #BrandPlusBrand student who purchased both the #class and a #oneonone consult with me to support his sister @pinkpuddlestudio in building her #brand. I am so impressed by the #designs and the #progress I’m seeing as a result of the class. As I head into another day of doing consults, I want to say how much I appreciate being able to do this for you. #grateful #artlicensing #brandlicensing
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