GET ON THE LIST


Julie Turkel NYC

Skip to content
  • Brand Collaborations
  • Branding
    • Interviews
    • Fashion Brands
    • Lifestyle Brands
  • Free Licensing Advice
    • Brand Licensing Examples
  • Just Julie
    • Julie in the City
    • Momlife

Just Julie

The Five Minute Journal + Other February Self Care List Essentials

Like many of you, I have high hopes that 2018 will be my best year yet, or at a minimum (setting the bar really low) not any worse than 2017 and 2016. When I touched down in NYC at 19 degrees on January 1st, after a week of blazing sunshine on the beach in Florida,…

Read More

Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

Read More
Follow Me @iamjulieturkel
  • Today feels like a #throwback day but I also want to talk about the cost of #trademarks, so here it goes... Today I got a letter informing me that a trademark I own, Girls on Greenwich, is about to expire. I used to have a #sidehustle as the founder of an #ecommerce site that focused on #preloved luxury #childrenswear. It was called Girls on Greenwich - a nod to my West Village #singlemom life and #daughters. Anyone remember these photos from my GoG days? If you have a #creativebusiness it is pretty essential to trademark your brand name in at least one product category. If you plan to license your brand and create a #lifestylebrand I would start with filing your trademark in 5-10 categories, depending on your #vision. According to the USPTO notice I received that will cost around $3-6K + the cost of an IP lawyer - some helpful info, I hope. Also, for those of you who remember GoG, who thinks I should keep the trademark? #brandplusbrand #feelingnostalgic
  • First things first, tomorrow (8/15) round two of early bird registrations for the #brandplusbrand licensing class begins for one week only. If you missed the offer last month there is still the opportunity to save $100 before the price goes up to $597 when it launches on 9/15 (#linkinbio). Feel free to #comment and ask me or @jennarainey any questions you have about the class. One of the most common questions I get asked is how to determine your #licensing fees and royalty rates. We dedicate a whole module in the class to #pricingstrategy and it’s valuable info. When I think about pricing I think about #supermodel Linda Evangelista’s controversial #quote (above). For me, the bottom line is that it’s good to know your bottom line (whatever it is). In licensing (as in modeling, I suppose), $10K is not a huge ask when you think about the potential millions (or hundreds of thousands) a company may make from your art/design/brand/ideas/influence. Hence, $497 is a small price to pay if it’ll give you the #toolsofthetrade and confidence to make 10 G’s. #quotesforyou
  • This news is not exactly new this week, but my “home away from home”, my literal first home office (the shoe department 💁🏻‍♀️) and source of constant #inspiration and brand discovery @barneysny is in bankruptcy. Various articles say that my #licensing #superpowers might be able to save it! This is for sure challenging times for US retailers and it’s not the first time that Barney’s has #struggled to make ends meet. Barney’s will close a few stores and look for (and find) a buyer. One of its biggest assets is its #trademark brand name. What does it stand for to you? At one point they used the tag line “taste, luxury and humor” in #marketing, and that still feels true to me today. Retailers are by nature competitive and not #collaborative. In the early days of starting my licensing business, I was in discussions with Barney’s about licensing their name to create products (bags, jewelry, home, etc.) sold outside their own stores. The question came up continually: “Where would we sell these products that would not compete with our core business?”. The thing is, in today’s volatile #retail climate, this mentality does not fly. That’s why you see @jcrew + @nordstrom and @netaporter, or @macys + Story joining forces. It’s important to keep an open mind and align your brand with outlets that your consumer #respects, but also exposes your brand to new consumers. That will make licensing your brand name much easier to envision and more likely to succeed, when your stores and business both need a serious life raft. #brandplusbrand #collaborationovercompetition
  • Entertainment brand royalty rates can be from 10-20%, but when your dad is a Beatle you probably get a break on the rate. Anyway, It’s about time for this #collab @stellakids + @thebeatles 🤩. #paulmccartney #thebeatles #stellamccartney #sustainablefashion #brandplusbrand #alltogethernow
  • Sweating out here in NYC. If you want to watch something awkward + informative I did my first Live today and I saved it in my profile. I thought it was going to be a conversation with me and my mom about shoes, but so many great questions came up about branding (even from my mom). It was a pleasure to answer and connect. Reminder that early Bird registration for #brandplusbrand ends at midnight PST (link in bio to sign up). Happy Friday! 📷 @hallieburton
  • Disclaimer: I promise I will talk about something other than my #brandplusbrand class after this post, but I’m a marketer and I have something incredible to market 🤷🏻‍♀️. This online class, co-instructed by me + artist/influencer/teacher @jennarainey (a modern day Bob Ross), has been such a passion project for us both. Jenna approached me because she believed her vast #community of creatives would benefit (read: profit) from a crash course in #licensing. So I’m packing in my 25 years of experience in growing creative brands through partnership into this course. It will have brand positioning exercises, presentation templates, contract negotiation advice and all my trade secrets will come out. I, in turn, asked Jenna to throw in everything she knows about marketing your creativity on social media. Call me selfish, but I know I could use the advice! We put our two brands together, hence the name Brand Plus Brand, and created a toolkit for you to do the same. Anyway, the class will be available for download on 9/15, but if you pre-pay in the next 24 hours you will get $200 off! I want to make sure you take advantage of the offer. Link in my bio to register and read more. Thank you to everyone who has already registered - we are blown away by the response so far🙏😊.
  • Between ballet recitals, end of the year plays, graduations and packing for sleep away camp, I am pretty much #mothering in the month of June. It’s a challenge as a sole business owner because I don’t want to miss opportunities, but I’ve learned to #trust that anything worthwhile can wait. If you’ve sent me a DM or email about growing your creative #brand, I apologize for being distant. I promise I will respond. One thing I have observed that is really important to point out now, is that the small details of your message really do make a difference. Whether you want to hire an agent like me or pitch a collaboration to any company, there are key points to highlight in your message + visuals that can make your opportunity stand out. The #brandplusbrand class I am launching this summer with @jennarainey will guide you in this process and will reveal exactly what I look for in a brand. I promise that I won’t shill my online class in every post, but the more emails I get and calls I have, the more I realize how valuable the templates and info in this class are going to be 🦋
  • Logo slide season, my favorite one of all @champion + @susan_alexandra 🍉🍓🌙⭐️🥝 #brandplusbrand #brandplusbrand #lovesummerhateeverythingelse
ABOUT
CONTACT
Back to top
GET ON THE LIST


© 2019 Ripe Ideas LLC. All rights reserved. A+A Spark || Design by LIBBY Co