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Julie in the City

Miracle On Greenwich Street: A Brand Building Business is Born

Has anyone ever given you some off-the-cuff piece of advice that sparked a revelation that up until that moment should have been so simple and obvious? Here’s my moment: I had been working for various media companies including Nickelodeon and Discovery Channel. I decided it was time to jump the corporate ship to define my…

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I’m back doing the lives again and it feels grea I’m back doing the lives again and it feels great. @leslietrimbach joined me today to share her story of how she made the leap from being a freelance artist to landing a licensing agent. Leslie is now focusing on licensing full time and on her way to building a brand and all of the royalties that come with it. If you want to see Leslie’s portfolio and how it landed a top art licensing agent in record time it is in my new course Mastering the Pitch (link in bio). I hope this inspires you all to just go for it.
Am I entering my licensed product review era? I bo Am I entering my licensed product review era? I bought this holiday menorah from the @jungalow line for @target. I’m blown away by the quality and the design for the price point. This $25 menorah is just as stylish and nice as the $200+ ones I’ve seen out there. One of the reasons why I love being in the licensing business, and particularly the designer brand niche, is seeing how stores like Target use licenses with designers to bring in new looks that may otherwise be considered too “bold” or “high design” for their guests. I’m here to break down and share how this business works, and also want to share what motivates and inspires me. I give this licensed product a 10/10.
Chiming in today with some thoughts on working wit Chiming in today with some thoughts on working with licensees on product approvals. As with any relationship communication is key. When a licensing partner is making choices about using your art and designs on products, sometimes they make very specific choices based on what their retail buyers like, what’s trending, what sells. At other times, not as much thought or insight goes into it. If you see a product concept or sample that looks off to you, speak up. I’m a big believer in asking questions and finding a constructive way to get to a place of yes. Not only will you come up with a design solution that works for everyone, you will also learn a lot in the process.
For the past few months, we have been working on p For the past few months, we have been working on portfolio reviews in Licensing for Creators. I’m continually being asked “How much art do I need to have in order to license?” or “How many pages should I include in my presentation?”. I always struggle to answer those questions and it dawned on me that it’s because it’s actually the wrong question. I thought I’d share my perspective on this. Creating a great portfolio and presentation is something we will continue to work on in the group, with a focus on the story and the purpose behind your work that will make you stand out.
An important reminder that, when it comes to licen An important reminder that, when it comes to licensing lately, it’s always a good idea to think outside of the box. As more consumers invest in knowledge and experiences, like retreats and classes, this is a great opportunity for artists and creators to shine.
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