Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the…
In this episode of Brand Plus Brand, Julie shares her thoughts and advice on one of the most common questions she gets asked about licensing: When to ask for fees vs. royalties, and How do I know how much to charge? Julie walks you through the formula she learned to use over 20 years ago…
In this episode of the podcast I chat with designer Robyn Miller who was one of the first designer licensed brands for Tiny Prints. Robyn and I talk about how she made the leap from being the art director at SELF magazine to starting a stationery Robyn Miller Design and her 16 years of experience…
Looking back almost 20 years, in the early days of building my own creative licensing agency, I can identify 5 things that really set me up for long term success. In today’s episode, I share those 5 things with you.
If you want to create your dream collaboration and manifest more abundance, then listen to this episode. In today’s episode of the Brand Plus Brand podcast, I share a tool I find helpful called The Prosperity Game. I learned about this game from “spirit junkie” Gabby Bernstein. The Prosperity Game was created to help you…