I have decided to start a new feature, Weekly Branding Links. I spend the better part of my business day reading articles about branding, fashion and design trends (and the other half shopping), so I am linking out to some of my favorite sources on the topics of branding, collaborations, fashion, design and style.
Juicy Couture is staging a comeback at NYFW. Are you ready to take your velour track suit out of storage? Juicy Couture is staging a comeback with a runway show at the up-coming NYFW. Juicy Couture was sold to licensing company Authentic Brands Group in 2013 and various Juicy branded sub-labels have been for sale at stores like Kohl’s and Topshop ever since. Most recently, high end, edgy fashion label Vetements collaborated with Juicy Couture on a velour tracksuit which sparked the the brand owners to bring Juicy Couture back in fashion, in a big way. Reps for Juicy Couture have enlisted a panoply of influencers to plug the brand and share their own stories about Juicy Couture. Admit it, we all have our Juicy memories. So get ready to see Juicy Couture all over Insta. It will be interesting to see how this campaign is executed in this age of authenticity and transparency. Read more about it on Business of Fashion.
It’s an Influencer’s world, and we are just living in it. Speaking of influencer transparency, I want to delve more into the topic of influencers collaborating with brands in both the paid advertising and the licensing/branding contexts. These are two different things – with the former being an influencer getting paid to promote a product in a classic advertising sense and the latter being the influencer becoming a brand in and of itself (think Oh Joy or Who What Wear + Target or Something Navy + Nordstrom). I am going to write more about the rise of influencers as brands, so stay tuned. In the meantime, this article on The Fashion Law rates influencers based on compliance with FTC regulations and transparency with followers. I don’t know about you, but I often have trouble discerning ads vs. reality on Insta, so it’s interesting to see how the influencer rules are evolving. Read more about it on The Fashion Law.
Outdoor Voices and Bandier battle it out. Athliesure brands Bandier and Outdoor Voices are in a legal kerfluffle about the use of color blocking in their designs. Bandier create a house brand called We Over Me that looks surprisingly similar to OV. Ironically, I first discovered the OV brand at Bandier stores where they used to sell the brand. OV’s signature color blocked leggings have been copied by other big brands that make athliesure like Gap and Old Navy. However, there is more to this story and why Bandier and OV are battling it out in court and on social media. Read more about it on Fast Company
Designer choose collaboration over litigation. While on the topic of copyrights and lawsuits, Diet Prada has gained a cult fashion following (@Diet_Prada) by exposing designer copycats. There is a recent article written aboout how brand owners today are choosing collaboration over litigation when it comes to copycats. In my industry we call this a “resuscitated license” where the two opposing parties decide to peacefully partner together and share the wealth vs. pay lawyers to duke it out in court. Such is the case with Gucci + legendary Harlem designer Dapper Dan. Read more about it in WWD