MASTERING THE PITCH

The exact format that licensing agents, manufacturers and industry pros use to land licensing deals

ENROLL NOW

Are You...

Looking to build a passive income stream through licensing?
Wondering what licensing agents and manufacturers look for in a brand?
Looking for an easy solution to sharing your story and portfolio in a way that resonates?

If you've ever felt frustrated, confused, or stuck in your efforts to figure out how to break into the licensing business, you're not alone.

introducing

Mastering the Pitch

A masterclass designed for creatives who want to learn the skills and strategies needed to sell themselves and land licensing deals.

In this course you will learn how to:

Identify your unique brand's unique selling points
Speak the language of your target audience and hook them in
Create the exact presentations that agents use to land licensing deals
Present your portfolio and concept presentations like a pro
Know exactly what to attach to that email and bring to that meeting with your dream collab to get the deal done
Create multiple presentation formats no matter whether you are a beginner or more advanced in creative brand journey

What's In The Course...

Intro

Why your presentation is everything
Common mistakes you are making in your pitches
The problem with relying on your websites or social media to market and pitch opportunities
How to successfully use this course to become a pro at presenting your unique vision

MODULE 1

Pitch Essentials

There are ways to tell your story and present your opportunity that instantly open up doors. In this lesson, you will nail down the essential elements that go into every pitch, including:

How to really know and cater to your audience
Creating your unique brand positioning
Identifying your key selling assets and how to express them in your pitches
Writing the perfect bio for your presentation, website and other marketing materials

Exercises in the course workbook will help you create brand-right visuals, marketing messaging and killer copy to use in your presentations, website and marketing materials

MODULE 2

Creative Essentials

How do you demonstrate your vision and provide a taste of your style without presenting too little or too much? This lesson will provide guidance on:

How to define your style in 3 words
How much art you need to have in your portfolio
How to organize and present your portfolio

You’ll finish this lesson with clarity on your creative vision and how to present and sell it over and over and over again

MODULE 3

Presentation Templates

Call us old school, the licensing industry likes to see pitches in industry standard formats. This lesson will review the licensing industry standard templates included in the course and how to create successful presentations.

This lesson will show you a variety of presentations for beginners and seasoned artists, while Julie explains how and why their pitches are effective. The course workbook conveniently includes actual Canva templates for you to customize and take action

This course is for you if...

You are dreaming of seeing your designs on retail shelves

You want to land licensing deals with best-in-class partners

You want to create long-term passive income

You dream of creating a lifestyle brand that lives on for years
You want an easy no-brainer solution so you can fire off those emails and meet with partners with confidence

YES, I WANT IN!

I'm Julie Turkel

As a brand licensing agent, I've taken my clients from seed stage to multi-million dollar lifestyle brand through licensing partnerships. My clients are established artists, designers and media personalities including interior designer Nate Berkus, designer Dabney Lee and artists Jenna Rainey and Meagan Morrison of Travel Write Draw (to name a few).

My boutique licensing agency began with a very bold cold call to my dream client. Without any contacts in the design world, my "art" was knowing just the right thing to say, and how to say it, to my hook my target audience. Armed with my pitching superpowers, I've had the good fortune to work with some of the best talent in the business. The rest is two decades of launching licensing programs at Target, Staples, Walmart, Sam's Club, Macy's, Crate & Barrel, TJ Maxx and more.

I created this course after seeing hundreds of pitches from creatives that, frankly, missed the mark. I know you all need this resource! In this course, I share the exact methods I and other pros use for pitching and landing licensing deals. No gatekeeping allowed!

What people are saying about Julie's courses and coaching...

"My biggest win has been signing with a licensing agency! I’m very excited to start making passive income off of my art and not just selling individual paintings.""

- Kortni Gunn @kortnigunn.art

"Since [working with Julie] I was able to understand the industry better, revise my brand book, pitch to licensors and sign a contract with an agent. Thank you Julie!"

- Leslie Trimbach @leslietrimbach

"I think perhaps the most needed and impactful course lesson (for me) was the downloadable template... I'm such a visual person it was super helpful to complement all of the great advice and commentary... It was something I could action immediately, which helped me visualize my plan..."

- Aryn Nutter

@arynwest

"Mastering the Pitch goes into more depth about pitching effectively and creating a cohesive and eye-catching Brand Book. Different approaches are covered, allowing for the expression of each individual artist’s creativity, and several very useful templates are offered. "

- Samar Anqud

"[Julie]... provided wonderful direction and helped me capitalize on my strengths and create a pitch and brand book that was not only powerful, but authentic to who I am as an artist and my brand...I am now in discussions with a top licensing agency about working together and I'm beyond excited about the possibilities that this will open up for me and my art career."

- Brett Blumenthal

@brettblumenthal

""I had two consultations with Julie who gave incredible feedback to help me improve my Brand Book to better represent who I am and my unique story to share. Julie also helped me think through the right strategy to get my foot in the door with manufacturers as I have a demanding full-time job already, curating the appropriate list of contacts for me with where I am in my career and business. "

- Christina Fantus