Ace & Jig: a Lifestyle Brand Built by Its Fans

On my very first day of college at Georgetown one of my hip dorm mates invited me to a Grateful Dead show.  After securing my ticket I headed straight over to the Georgetown Mall to buy an outfit to mark the occasion – I think a batik inspired printed top and pants by the brand…

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Brand License Example: Pusheen the Cat + Gund

  If you are on Facebook you have probably seen Pusheen, the cat featured as e-stickers and little comic strips created by the site Everyday Cute. If you are a parent, you probably buy an insane amount of soft toys (i.e. “plush”), and if you have a 9-year-old like me, you have a growing collection…

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Op-ed: Are European Fashion Brands Really That Original?

I am a daily reader of Business of Fashion and rely on their coverage of latest news on the fashion brands. I could not recommend this resource more for those of you who are interested in, well, the business of fashion. There have been numerous articles lately written about the trouble that American fashion brands…

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