WELCOME TO LICENSING CLUB
Our motto: Collab.Grow.Repeat.
When you've joined all the webinars, taken the courses, soaked up all the knowledge and now it's time to take action to jumpstart your licensing business. Licensing Club is a long-term group solution, where you finally get your ass(ets) in order, get crystal clear on your brand's value, make an action plan, and get expert support, structure and accountability along the way.
"I joined Julie's licensing club after becoming familiar with her as an agent through an online course of hers. ...[Julie] has this incredible way of helping me see my portfolio through the eyes of others, specifically brands I could potentially work with... Julie helped me craft a clear vision and brand identity that embodied my work as a whole. Her background as a licensing agent brings a perspective that artists typically do not have but need in order to be successful in the licensing world... I look forward to continuing to work with Julie and highly recommend doing so for others!"
Alexa Martin, artist @alexamartindesigns
Here's what you get when you join Licensing Club:
- Monthly group meetings where we set goals, work on challenges and report progress
- Two 1:1 30-minute sessions with Julie
- Research and contacts from Julie and team as needed
- Ongoing expert guidance to get your creative business thriving and reach your goals, with consulting and community to support you
- A small group of awesome creative peers to connect, learn from and lean on
- A foundation of expert knowledge and experience that will benefit your business long-term
I'M JULIE TURKEL
I left my corporate entertainment licensing career, working for licensing leaders Nickelodeon and Discovery, to dedicate my work-life to my personal passions for design, fashion, art and pop culture. I created my brand licensing agency over two decades ago, where I help my creative brand clients expand beyond their core businesses to become lifestyle brands through licensing. While I'm the strategist, negotiator and the "business side" in the relationship, I'm truly a creative, a "connector" and an idea person at heart. That's why it gives me so much pleasure to see creatives thrive while bringing their designs to life in products sold across the globe.
LET'S GET YOUR BRAND IN SHAPE
If you've been putting off those pitches, and having trouble prioritizing your goals, well, JOIN THE CLUB!
With structured group sessions, combined with clear action steps in between, we'll get you moving and get your brand in shape.
Get Your Ass(ets) In Order
In Licensing Club, we will get your pitch perfect, button up your brand's style guide, design library and other creative assets. We will make sure you are putting the right systems in place to make your brand licensing process easy, valuable and legit. We will also look at other digital marketing materials like how your website and social media can serve as sales tools. Lastly, we will get clear on your value proposition so that you can stand out when you pitch.
Set Clear Goals & Plan
We will look at your specific business and licensing goals, and build a plan to reach them, step-by-step. What aspects of your core business or day job can be streamlined to make space for more collabs and licensing opportunities? What parts of your core business or day job need to be solidified or expanded to provide a better platform for your licensing future? We will look at immediate and long-term opportunities to help you prioritize your to-do's.
Collab. Grow. Repeat.
In Licensing Club, we take risks, go for our goals, overcome obstacles and achieve results. I will guide and support you through identifying the ideal partners for you at whatever stage you are in. My team will help you find the exact contacts to pitch and connect you where we can. I'll be there to troubleshoot the pitching process, help you get confidence in your pitching and negotiating. We will create a foundation for your licensing business that you can build upon.
THIS CLUB'S FOR YOU
IF YOU'RE READY TO SHOW UP, DO THE WORK, MAKE MISTAKES, LEARN, MAKE MONEY AND HAVE FUN DOING IT
ROYALTIES, ANYONE?
Licensing agents take monthly retainers and 35-60% of your deals, which, especially in the early years of building your brand, can be a hefty chunk of your hard earned revenue. I've crafted a model where you get the guidance from an agent, while you get to keep and reap the rewards.
