ELEVATE YOUR BRAND
Introducing VIB (pronounced VIBE): Bespoke coaching for your Very Important Brand
Whether you are leaving your day job to focus on building your creative business and need a step-by-step plan, or you have a creative business and want a clear strategy to pursue partnerships, brand collabs and new outlets that will take it to the next level, VIB is a custom coaching package created to help you achieve your creative business goals, expand and land licensing deals.
What's included in the VIB package:
- 6 -12 hours of 1:1 strategy work
- A custom coaching portal with action steps, resources and materials for each session
- Email/voice note support in between sessions
I'M JULIE TURKEL
I'm a brand licensing expert with over 30 years of experience in working with media brands, celebrities, interior designers, consumer brands and independent artists. I have an intuitive eye when it comes to spotting marketing strategies, trends and emerging brands. This may be why I became a go-to agent and strategy consultant for established creative brands including interior designer Nate Berkus, Real Simple magazine, designer Dabney Lee and artist/author Jenna Rainey (to name a few). Art, design, fashion and pop culture are my passions. While I'm on the "business" side of the equation when it comes to licensing, I'm truly a creative at heart. I have a keen understanding of what creatives value and can craft a custom plan to elevate and expand. I'm also great at helping my clients shift the limiting mindsets to propel them forward.
WHAT OTHERS ARE SAYING
Julie help(s) expand people's perception of their potential and possibilities for growth and that has a ripple effect.."
artist Samar Anquad
SET CLEAR GOALS
VIB is a bespoke option, tailored to your specific goals and circumstances. Here are some of the common problems we solve with VIB coaching:
- Transitioning from a day job to full-time creative business ownership. How to set yourself up for success.
- Defining your signature style and value proposition to create an art portfolio for licensing or a product line
- Retail and licensing strategy for existing consumer brands to expand your business and brand's potential
- Create passive income for your creative business which may include affiliate sales, brand deals, licensing deals for digital marketing funnel
CREATE A CLEAR ACTION PLAN
We will take a look at your marketing and sales materials, your website and social media, and other marketing channels for your brand to make sure they maximize your licensing potential and speaking to the partners you would like to attract. We will look at the right avenues and resources to market your brand so that you attract the ideal opportunities for your brand.
BUILD MOMENTUM
Julie will support you as you create and execute your marketing plan, materials, content and pitches.We will track your progress together, adjust your plan and expand accordingly. If licensing is one of your goals, we will create a clear plan to solicit potential licensing partners and get specific about the ideal product categories, retailers and licensing partners for your brand. We will work on a custom list of companies and contacts to pitch. Where possible, Julie and her team will research contacts and, if agreed upon, make connections (commission rate may apply). Julie will also assist during the negotiations process with licensees.
VIB IS FOR YOU
IF YOU HAVE A SPECIFIC GOAL IN MIND, WANT A CUSTOM SOLUTION, PERSONALIZED SERVICE AND RESULTS
